Julian SheltonGrim Empire StudioStart a projectWebsites for owner-led businesses · Ohio and remote
I build the site, connect the inquiries and follow-up, and hand you the accounts and access. One builder. Fixed scope. No agency runaround.
Say what you do clearly
Make the next step obvious
Test the forms for real
Own the accounts
01 / Selected proof
One client concept, one live store I own, and one fictional service demonstration. No borrowed logos. No fake client wall.
01See what it does Client project · concept build
One place an artist owns: music, video, the family story, and booking instead of five links in a bio.
02See what it does My own project · live store
A Shopify store built to feel like a gallery of artifacts, not another T-shirt grid.
03See what it does Fictional service demonstration · Kling AI-generated media · not a client result
Approved listing photos and facts become a short social video, a simple property page, ready-to-post copy, and an inquiry path back to the agent.
The expensive problem
You do better work than the shop down the road. Your site makes you look identical, so customers price-shop you.
Pricing, contact, and booking live in four different places, or nowhere. They leave and call someone else.
The launch looked nice, but you cannot change the phone number, nobody knows who owns the domain, and hosting renewals arrive as surprises.
02 / The engagement
The technology is chosen afterward, not worn as a costume.
A paid working session and a written plan. We find where you're losing customers, decide what the site needs to do, and turn a vague project into a fixed price and scope.
You keep the plan whether or not you hire me to build it. The Blueprint is paid direction, not free speculative design.
Start with a BlueprintThe flagship build
A custom site with the inquiry path, follow-up, tracking, and launch work needed to turn visitors into real conversations.
Identity work, photography, online stores, migrations, apps, and heavy automation are quoted separately. If one more customer a month would not change much for your business, this probably is not the right investment.
From $8,500
For businesses that need more: premium art direction, an online store, automated follow-up, dashboards, a platform migration, or custom integrations.
Price and schedule come from a signed scope. This is not an unlimited transformation.
After launch
After launch: monitoring, updates, backups, a monthly look at the numbers, and small improvements inside the agreed support scope.
$350–$1,000/month03 / How the build works
Twenty minutes. What you sell, where it is breaking, and whether this is worth doing at all. I will tell you if it is not.
We map the offer, the pages, what proof goes where, and what it costs. You get a written scope with a fixed price.
You see the work in stages, not all at the end. If you add something, I quote it first. No surprise invoices.
I fill out your own forms on real phones before you do. Speed, accessibility, and tracking get checked, not assumed.
You get the accounts, written documentation, and a list of what renews and when. Ongoing help is optional.
04 / The accountable principal
I'm Julian Shelton. I learned this after factory shifts by building real storefronts, client sites, and the automations behind them. Then I found out which parts break when someone actually uses them.
You work with me directly. If I need to bring in a photographer or specialist, I tell you before it costs you anything.
I care about how it looks. I care just as much about whether the form sends, whether the site works on an older Android, and whether the domain is in your name instead of mine.
05 / Before you call
Owner-led businesses that are already good at what they do and already have customers. The site is underselling the business. If one more good customer a month would not move the needle, save your money.
The website is the main thing. Lead routing, online stores, dashboards, and automation get added when the business needs them. I do not lead with AI, and I will not sell you a robot you do not need.
A custom site: strategy, design and build, a working inquiry or booking path, lead routing, basic analytics, speed and accessibility checks, launch, and handoff. The signed scope decides the exact list before anyone pays.
After the agreed payments and sign-off, you receive the custom deliverables and account access listed in the agreement. Third-party platforms, fonts, stock media, open-source software, and other licensed items keep their own license terms.
I quote it first: price, timeline impact, and what done means. If something I built is broken against the signed scope, I fix it. That is a defect, not a new project.
No, and be careful with anyone who does. I can build and verify the customer path, technical foundation, and tracking. Traffic, your follow-up speed, your pricing, and search platforms are not things I control.
Start here
What you sell, where people fall off, and what would change if it worked. Rough notes are fine. I'll tell you straight whether I can help.
Start with a Blueprint Or email julian@grimempirestudio.com