Client project · concept build
TyRae / The Family Legacy
One place an artist owns: music, video, the family story, and booking instead of five links in a bio.
The business problem
TyRae already had substantive music, history, artwork, and video, but the audience journey was fragmented across third-party platforms. No single owned surface explained The Family Legacy, sequenced the strongest proof, or separated fan actions from serious booking contact.
The approach
Inventory the available public-facing material, define separate listener and business-contact paths, and build an original dark-violet visual language around The Family Legacy rather than importing a generic musician template. The concept moves from identity and story into catalog, video, and a focused booking route while preserving readable navigation, responsive behavior, and a complete static fallback beneath the cinematic treatment.
What this proves
Evidence before inference.
- Live working concept with responsive artist storytelling
- Original art direction derived from the artist’s public identity
- Catalog, story, video, fan attention, and booking context organized into distinct paths
- Mobile composition and ordinary navigation remain usable without requiring the cinematic sequence
- External-client status is labeled accurately; no revenue, traffic, or booking outcome is claimed without permissioned evidence
Julian's role
Source and identity audit, positioning, information architecture, original art direction, interaction design, responsive implementation, booking-path design, QA, publication, and delivery planning.
- Strategy
- Identity audit
- Information architecture
- Art direction
- Responsive web experience
- Booking infrastructure
- QA and launch